An e-commerce company wanted to improve the ROI of its marketing campaigns and reduce customer acquisition costs.

Challenges:

• The company faced high customer acquisition costs and lacked an effective way to segment their audience and deliver personalized offers.
• There was limited visibility into the performance of different marketing channels, making it difficult to allocate resources effectively.

Solution:

Quanois implemented an advanced data analytics solution to optimize customer segmentation and improve the targeting of marketing efforts.

• Data Analytics:

  We used clustering techniques to segment customers based on behaviors and preferences, ensuring that marketing campaigns reached the right audience.

• Data Visualization:

  We created real-time dashboards to monitor key metrics like customer lifetime value (CLTV), conversion rates, and marketing ROI.

• Results:

  • Reduced customer acquisition costs by 25%.
  • Increased conversion rates by 30%.
  • Improved marketing ROI by 40% by reallocating resources based on campaign performance data.